Nintendo announced today the company is bringing the beloved cartoon plumber and his brother, Luigi, along with a host of other classic characters to mobile devices through a partnership with Japanese gaming company DeNa Co.
Nintendo has long resisted the call of mobile gaming, but today it entered the space in a big way. The company has announced that it will team up with DeNA, a major Japanese mobile gaming company, to make smartphone games featuring Nintendo characters. The two companies "intend to jointly operate new gaming applications featuring Nintendo IP, which they will develop specifically for smart devices," according to a Nintendo statement.
With Nintendo bringing its cast of characters to the alliance and DeNa providing its mobile gaming expertise, Iwata said the partnership has the chance to reach "hundreds of millions" of gamers.
Nintendo has flirted with mobile gaming before. In a tie-up with GungHo, the company will release a Mario-themed version of Japanese mobile smash hit Puzzle & Dragons for 3DS next month, and recent experiments like Pokémon Shuffle have adopted similar free-to-play business models.
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